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Inspired by PBR’s legacy, the brick emits scents of piney greens, icy peppermint and fresh ozone with PBR lager.
August 26, 2026
By: Lianna Albrizio
In the dog days of summer, Dr. Squatch knows the importance of cracking open a cold one and taking a cold shower.
That’s why the Unilever-owned maker of men’s natural soap has teamed Pabst Blue Ribbon Breeze to create a limited edition, light-grit bar soap made with PBR lager.
Inspired by PBR’s legacy, the brick emits scents of piney greens, icy peppermint and fresh ozone.
Blue Ribbon Breeze is made using Dr. Squatch’s traditional cold process and natural ingredients including coconut oil, shea butter and kaolin clay. The bar is 98% to 100% natural in origin and made without parabens, sulfates, phthalates or silicones.
Blue Ribbon Breeze is available on drsquatch.com for $8 for a one-time purchase or $6 for subscribers. A three-pack is available DTC and on TikTok Shop for $22.80; the Amazon three-pack is $24.
More on the men’s grooming market here.
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